BikeHouse

In 2011 Cycle World made Dunedin its home. Since then, they have become an integral part of the Dunedin cycling community. Upon reflection, they felt deserving of a new brand identity that better represented their values and team who inspire, empower and support the community in making the most of cycling.

Biking is one of my passions, making this project a dream to work on. I was responsible for reimagining their brand identity, including naming, graphic design, signage, print assets, and designing a sleek e-commerce website.