Cheeky

Cheeky is New Zealand’s first hard iced tea brand. After living in Canada, where hard iced tea is a popular alcoholic beverage, Cheeky founders Brendan and Olivier identified the absence of these in the non-carbonated RTD’s category in New Zealand market. They put one and one together and pitched a business case at the Audacious Business Awards in 2020 which they won. Just like that, Cheeky was born.

I was involved from the very beginning of this venture designing their brand and flagship products' packaging. Since then I have been involved with the expansion of the brand designing new product ranges, marketing campaigns, merchandise and many other assets.